Stakeholders. What are we optimising for?

One of the things I’m piss poor at is stakeholder engagement—enabling everyone see tradeoffs the way I can. Sadly the problem exacerbates as your company scales.

Helpful to see Chris Thewell speaking at the UX Crunch last night.

On the dial ask

What are we optimising for?


  • Unpack the tradeoffs.
  • Involve the right people.
  • Optimise for the right thing.
  • Make your informed decision.