A collection of 4 posts
One of the things I’m piss poor at is stakeholder engagement—enabling everyone see tradeoffs the way I can. Sadly the problem exacerbates as your company scales. Helpful to see Chris Thewell speaking at the UX Crunch last night. On the dial ask What are we optimising for? Unpack
Read moreOnboarding customers to your new product is tricky. Onboarding customers to a new financial product is really tricky. For a mountain of security and regulatory reasons you’re required to collect and validate a towering number of data points. Of course, for each additional data point that we had to
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Admittedly it’s taken us longer than it should have, but here’s the story behind Fruitful and how we raised over £500,000 of venture funding, built and shipped a marketplace that attracted £1.8million of lending, captured the minds of recognised experts in the field as well as
Read more“Your assumptions are your windows on the world. Scrub them off every once in a while, or the light won’t come in.” — Isaac Asimov When you’re building a company, your ability to make good assumptions can be the difference between skyrocketing or skydiving. A few bad calls in
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