Bootstrapping vs. Barry

A few months ago I was asked by Sage to be one of their business experts. Thinking that sounded a bit like something from The Office, I asked what the role would involve.

The team explained that I'd be rolling my sleeves up and helping the business community by sharing my understanding of the web, design, marketing and business in general. I welcomed the opportunity.

Last week they published my first post:

“How Barry raised investment, risked everything and faced bankruptcy before turning his company into a multi-million pound operation…”

The ubiquity of these headlines makes us tempted to think that we need big investments to start our next project or company. It’s even more tempting to use this as an excuse not to start work on our exciting ideas.

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