When we hit the bottom of your web page, what do you want us to do? Where should we go next? What are other people saying about this service? Should we get in touch with your team or look at the tech specs for this ground-breaking new product?
Too many websites fail to answer these simple questions.
Think about it: It’s a bit like visiting a supermarket with aisles that lead to dead ends. You either walk all the way back up the aisle, or you loose interest altogether and are forced to use the fire exit.
When we reach the end of your web page, show us where to go next. Better still, you know where we are, so show us other things that might be of interest. You’ll be amazed at how much longer we stay and how much more we’ll learn about you, your story and your products.