A collection of 7 posts
It’s easy to rest on the assumption that costs are only monetary. In product design, this misses an important point — costs are everywhere: Waiting for a webpage to load is a cost.Typing in your card details is a cost.Figuring out whether to trust a company you’ve
Read moreOnboarding customers to your new product is tricky. Onboarding customers to a new financial product is really tricky. For a mountain of security and regulatory reasons you’re required to collect and validate a towering number of data points. Of course, for each additional data point that we had to
Read more
Back in August 1972, New York’s Metropolitan Transportation Authority introduced the late Massimo Vignelli’s new map of the subway system. New Yorkers were furious. Complaints came flooding in: “Stations seemed to be in the wrong places. The water surrounding the city was coloured beige, not blue. As for
Read moreLast month I spent some time updating my portfolio. As a product / user experience / web designer, it can be quite tricky to present your work to others. The rock star visual designers of this world can get away with presenting screenshots of their stunning visual work — job done, money due.
Read moreIt’s Sunday, late morning, and I’m right in the middle of cleaning the bathroom. In the other room I hear a frustrated girlfriend struggling to find accommodation on - lets say - website X, for our trip to the Amalfi Coast. Complaints flying left, right and centre, vented
Read moreJust received a wonderfully engaging / automated / interesting / human / polite / funny / direct / personal upgrade message (there’s an oxymoron there, I know) from the folk at TeuxDeux. This is how automated marketing should be: Dearest Tom, It’s been six months since the launch of the new TeuxDeux and we very
Read moreI read Luke Wroblewski's Mobile First over the weekend. Here are my (unedited) notes: Usage Mobile opens up new opportunities & introduces new constraints Forces you to focus products & interfaces Desktop users = deep sea diving Mobile users = snorkelling Advantages of Native Mobile Experience: Better access to system resources Robust
Read more