A collection of 3 posts
It’s nearly been a year since I joined Fruitful - a fintech startup that’s working to rethink how savers save and how borrowers borrow. Since then we’ve been through a significant product redesign, a complete branding overhaul, a successful soft-launch and a customer response that has more
Read moreFirstly, think about what your pages do, not what they look like. Let your design flow from the services which they will provide to your users, rather than from some overarching idea of what you want pages to look like. Let form follow function, rather than trying to take a
Read moreLearn more below or see the Demo → --- Most of last week I was rebuilding a website for a longstanding client. Performance (i.e.how fast the thing renders) is not only important to this client, it’s imperative. A good proportion of their customers live out in the
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