Tagged with: ‘thinking’

Posts: 5

What’s next?

When we hit the bottom of your web page, what do you want us to do? Where should we go next? What are other people saying about this service? Should we get in touch with your team or look at the tech specs for this ground-breaking new product?

Too many websites fail to answer these simple questions.

Think about it: It’s a bit like visiting a supermarket with aisles that lead to dead ends. You either walk all the way back up the aisle, or you loose interest altogether and are forced to use the fire exit.

When we reach the end of your web page, show us where to go next. Better still, you know where we are, so show us other things that might be of interest. You’ll be amazed at how much longer we stay and how much more we’ll learn about you, your story and your products.


Bootstrapping vs. Barry

A few months ago I was asked by Sage to be one of their business experts. Thinking that sounded a bit like something from The Office, I asked what the role would involve.

The team explained that I'd be rolling my sleeves up and helping the business community by sharing my understanding of the web, design, marketing and business in general. I welcomed the opportunity.

Last week they published my first post:

“How Barry raised investment, risked everything and faced bankruptcy before turning his company into a multi-million pound operation…”

The ubiquity of these headlines makes us tempted to think that we need big investments to start our next project or company. It’s even more tempting to use this as an excuse not to start work on our exciting ideas.

Full article →


This Is Water

In 2005, author David Foster Wallace was asked to give the commencement address to the 2005 graduating class of Kenyon College. However, the resulting speech didn't become widely known until 3 years later, after his tragic death. It is, without a doubt, some of the best life advice we've ever come across, and perhaps the most simple and elegant explanation of the real value of education.

This made me laugh and think a bit. Here’s the original full commencement address.


The Fallacy of the Fall Over Count

The trick with learning to ski is to start off steady. Making pizza shapes with your skis helps to regulate a comfortable speed for gently coasting down the green slopes.

Of course, quickly you become better at this and you begin measuring progress against the amount of times you fall over.

Two times down the green run without falling over - you're winning.

Quickly you realise this is a fallacy. You're not making progress because you're not pushing yourself.

Progress involves figuring-out parallel turns, perfecting your form, moving on to the blue slopes, falling over, making mistakes, looking stupid, getting in (and out) of sticky situations and pushing yourself.

Only then can you look back at the end of the week in amazement at how far you have come along.

I think we can adopt this method of thinking in business, art and life in general.

Since it’s clear what progress demands, I asked; am I pushing myself enough / challenging the status quo / making mistakes / bashing my elbows / trying something new / figuring things out?

If you’re interested in making a difference, try asking yourself the same.


5 Years Late

With a pile of books and a text editor, around five years ago I started my journey into the world wide web. Since then, I’ve managed to make myself a little place to work and have recently co-founded a place for connecting and sharing with other, like-minded dance music fanatics.

I’ve worked with a bunch of big companies, small companies, good people, bad people, interesting projects and not-so interesting projects, but something has been missing all the way through my little journey. This something has been pushed to the bottom of my to-do pile with the same disregard as my end of year tax return. What you ask?

Writing.

Today I’m putting an end to this ungodly trait. Whether it’s just for myself, or for the dogs, I’m promising to write more about the things that I love and the things that I’ve learnt.

I owe Mitch Joel a big thank you for motivating and inspiring me with his excellent 6 Pixels of Separation – if you’re not blogging, please grab a copy.

Anyway, here’s to just another WordPress Perch Ghost blog.