Last month Sage approached me asking if I could write an article on marketing for their small business community.

To narrow the context a bit, I concentrated on marketing websites. The outcome of which I'm really pleased with. The short post offers an insight into my past 5 years of researching, designing, building and iterating marketing websites for clients. What works / what doesn’t; all brought to life with three tiny case studies from a few of my longstanding clients.

Entitled “The Shortcuts you can’t take” the article points out how businesses can contribute, in volumes, to their bottom line by concentrating on adding value through content, design research and website investments.

Profit gives you freedom. Fingers crossed this short piece will help you along your way →