A collection of 10 posts
A few years back I heard one of my music hero’s Jono Grant from Above & Beyond [https://www.aboveandbeyond.nu] talk about their process in the studio [https://soundcloud.app.goo.gl/vZJZ4a5Go11c79DFA]. He made a comment that stuck with me. It went along the lines of “when we
Read moreA few months back I moved on from Patchwork [https://afroleft.com/moving-to-ideal/]—a health-tech startup that’s bringing flexible working to healthcare. When I joined as its product lead, we were at 1 NHS Trust. Just shy of 2 years later and the company is fast approaching 20—double
Read moreOne of the things I’m piss poor at is stakeholder engagement—enabling everyone see tradeoffs the way I can. Sadly the problem exacerbates as your company scales. Helpful to see Chris Thewell [https://twitter.com/christhelwell] speaking at the UX Crunch last night. On the dial ask What are
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Back in August 1972, New York’s Metropolitan Transportation Authority introduced the late Massimo Vignelli’s new map of the subway system. New Yorkers were furious. Complaints came flooding in [http://www.nytimes.com/2012/08/06/arts/design/the-subway-map-that-rattled-new-yorkers.html?_r=1] : > “Stations seemed to be in the wrong
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Admittedly it’s taken us longer than it should have, but here’s the story behind Fruitful and how we raised over £500,000 of venture funding, built and shipped a marketplace that attracted £1.8million of lending, captured the minds of recognised experts in the field as well as
Read moreLast month I spent some time updating my portfolio [https://afroleft.com/portfolio/]. As a product / user experience / web designer, it can be quite tricky to present your work to others. The rock star visual designers of this world can get away with presenting screenshots of their stunning visual work
Read moreIt’s nearly been a year since I joined Fruitful [http://lovefruitful.com] - a fintech startup that’s working to rethink how savers save and how borrowers borrow. Since then we’ve been through a significant product redesign, a complete branding overhaul, a successful soft-launch and a customer response
Read moreLast month Sage [http://www.sage.co.uk] approached me asking if I could write an article on marketing for their small business community. To narrow the context a bit, I concentrated on marketing websites. The outcome of which I'm really pleased with. The short post [http://www.sage.co.
Read more> Firstly, think about what your pages do, not what they look like. Let your design flow from the services which they will provide to your users, rather than from some overarching idea of what you want pages to look like. Let form follow function, rather than trying to take a
Read moreWhen we have a new product idea (and are lucky enough to have the skills and tools to execute on it), it’s often more than tempting to jump in with two feet and start building the thing. Before we know it, we’re pitching the hows before whys and
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