https://afroleft.com/tag/mobile/Recent content in Mobile on AfroleftHugoen-gbThu, 16 Jul 2015 19:37:22 +0000https://afroleft.com/notes-from-mobile-first/Mon, 22 Apr 2013 19:37:00 +0000https://afroleft.com/notes-from-mobile-first/<p>I read Luke Wroblewski&rsquo;s <a href="http://www.abookapart.com/products/mobile-first">Mobile First</a> over the weekend. Here are my (unedited) notes:</p> <h3 id="usage">Usage</h3> <ul> <li>Mobile opens up new opportunities &amp; introduces new constraints</li> <li>Forces you to focus products &amp; interfaces</li> <li><strong>Desktop users</strong> = deep sea diving</li> <li><strong>Mobile users</strong> = snorkelling</li> </ul> <h4 id="advantages-of-native-mobile-experience">Advantages of Native Mobile Experience:</h4> <ol> <li>Better access to system resources</li> <li>Robust access to hardware capabilities</li> <li>Core features like access to address book / photos / camera / audio / notifications etc.</li> <li>In-app sales</li> </ol> <h4 id="advantages-of-mobile-web-experience">Advantages of Mobile Web Experience:</h4> <ol> <li>No updates to download</li> <li>Less expensive</li> <li>Can be used by all mobiles</li> <li>Improved share-ability. [Marco Arment <a href="http://www.marco.org/2013/02/24/the-magazine-sharing">wrote an interesting piece</a> about this.]</li> <li>Easier to A/B test</li> </ol> <h3 id="constraints">Constraints</h3> <ul> <li>Reduced screen size</li> <li>Means a reduction in interface debris, complimentary content, ads and unnecessary calls to action</li> <li>Forces us to focus</li> </ul> <h4 id="performance-is-vimportant">Performance is V.Important</h4> <p>Google research shows an additional 200ms can disrupt engagement and effect bounce rates [more so, on mobile]</p>