A collection of 7 posts
Onboarding customers to your new product is tricky. Onboarding customers to a new financial product is really tricky. For a mountain of security and regulatory reasons you’re required to collect and validate a towering number of data points. Of course, for each additional data point that we had to
Read moreYesterday I was in the market for some plughole unblocker. We’ve moved places recently and I forgot to put this useful little thing [http://www.oxo.com/products/cleaning-laundry/bathroom-cleaning/shower-stall-drain-protector] in our shower. So I head into Tesco and — eventually — I find the section for bleaches and plughole
Read moreIt’s Sunday, late morning, and I’m right in the middle of cleaning the bathroom. In the other room I hear a frustrated girlfriend struggling to find accommodation on - lets say - website X, for our trip to the Amalfi Coast. Complaints flying left, right and centre, vented
Read moreLast Tuesday I popped in to DoES Liverpool to see Matthew Hughes [https://twitter.com/matthewhughes] give a talk on how to pitch your product to the press. He’s a tech journalist at MakeUseOf [https://twitter.com/makeuseof] — so he had some lessons to share from the other side
Read moreLast month Sage [http://www.sage.co.uk] approached me asking if I could write an article on marketing for their small business community. To narrow the context a bit, I concentrated on marketing websites. The outcome of which I'm really pleased with. The short post [http://www.sage.co.
Read moreJust received a wonderfully engaging / automated / interesting / human / polite / funny / direct / personal upgrade message (there’s an oxymoron there, I know) from the folk at TeuxDeux [https://teuxdeux.com/]. This is how automated marketing should be: > Dearest Tom, > It’s been six months since the launch of the new TeuxDeux
Read moreA few weeks back I was lucky enough to see Simon Manchipp speak at the Liverpool based design conference Designival [http://designival.com]. If you haven’t been to one before, I'd recommend you do. The thing I found most engaging about Simon’s talk was his position on logos
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