Development on Afroleft

You produce results: Learn from these

Sun, 04 Jan 2015 10:54:00 +0000

It’s nearly been a year since I joined Fruitful - a fintech startup that’s working to rethink how savers save and how borrowers borrow.

Since then we’ve been through a significant product redesign, a complete branding overhaul, a successful soft-launch and a customer response that has more than overwhelmed us. With customers investing with Fruitful from all over the globe, it’s clear that people are in search of an ‘alternative’ that offers fair interest rates, secured lending and the flexibility that we should expect from a modern investment product.

Our Duty

Tue, 26 Nov 2013 10:48:00 +0000

Firstly, think about what your pages do, not what they look like. Let your design flow from the services which they will provide to your users, rather than from some overarching idea of what you want pages to look like. Let form follow function, rather than trying to take a particular design and make it “work”.

For us wonderful folk who make websites, it’s our duty to read John Allsopp’s seminal A Dao of Web Design at least once a year. For an article that was written way over a decade ago, many of those points still offer so much significance today.

Lazy Loading Responsive Images

Mon, 07 Oct 2013 08:11:00 +0000

Learn more below or see the Demo →

Most of last week I was rebuilding a website for a longstanding client. Performance (i.e.how fast the thing renders) is not only important to this client, it’s imperative. A good proportion of their customers live out in the sticks, and as a result, many have slow internet connections.

Lazy Load to the Rescue

To speed up page load, we decided to use the popular Lazy Loader plugin which defers the initialisation of images until they were needed. Most importantly though, users on slow connections would have the (essential) page content loaded almost instantly, while (complementary) imagery could download subsequently.