Branding on Afroleft

Old Tins

Thu, 30 Jul 2020 19:58:07 +0000

We spent today wondering around Penzance in Cornwall, England.

There was a shop called CASH FOR YOUR JUNK. It looked a lot like my old grandfather’s garage.

A jumble sale of odd things. Plates, lamps, tins, statues, an old petrol forecourt spinning Jet logo etc etc. Hoarder’s heaven.

Loved these old tins dating as far back as 1940.

As we all pull together to cut down on plastic use, what’s the bet that we see the return of the refillable tin?

Cushy

Fri, 24 Jan 2020 11:54:59 +0000

This was an identity idea for an eco-friendly home builder.

Cushy never got to see the light of day so sharing it here with your lovely eyes.

Fetch Logo

Wed, 08 Jan 2020 12:34:34 +0000

After a few years away from the graphics editor, I dusted off my old copy of Sketch to make a logo for a thing.

Chuffed I have an excuse to use a doggo in a logo.

Need @andy88jones to help me with kerning. He has a friend called Kern.

Here is the shot on Dribbble.

The Other Side of the Sunset

Mon, 09 May 2016 00:00:00 +0000

Admittedly it’s taken us longer than it should have, but here’s the story behind Fruitful and how we raised over £500,000 of venture funding, built and shipped a marketplace that attracted £1.8million of lending, captured the minds of recognised experts in the field as well as pitching some of the world’s leading venture capital firms, all before running — quite quicky — into a brick wall.

We spent 10 months building product…

We ran in to a trademark battle, so we went through two changes to our brand name.

We settled on Fruitful and drew it out on the beach just to make sure.

We worked all hours under the sun and probably contributed a fair bit in helping Pact Coffee secure their series A.

Afrolive

Sun, 26 Jul 2015 13:36:57 +0000

I’ve been planning a rebuild of my blog for a while now.

If I’ve learned one thing from product development, it’s know what problem you’re trying to solve.

So I sat down and actually thought about my goal: To write more frequently.

I wanted to worry less about maintaining a server, designing pixel-perfect user interfaces, performing backups and fiddly upgrade paths.

My previous blog was held together by an outdated version of Perch and a whole bunch of duct tape that was wearing thin.