Work on Afroleft

Fruitful Product Marketing

Mon, 17 Aug 2015 16:13:51 +0000

Fruitful is the company I’m co-founder of. We’ve built a product that enables people to lend directly to mortgage borrowers.

The Problem

Launching a new financial product into the world is tricky to get right. We needed a website to market Fruitful’s product, team and culture.

To engage prospective customers, we needed to articulate the key features of lending with us — which were:

Healthy interest rates — by lending directly to borrowers.
Secured lending — the money you lend is secured against the borrowers’ properties.
A relaxing simplicity — Fruitful automates the process of lending, withdrawing and diversifying your funds (lending to a number of different borrowers).

But most importantly, we needed to present our company’s message in a way that would help prospective customers trust us with their money.

Fruitful Onboarding

Tue, 11 Aug 2015 15:24:25 +0000

Fruitful is the company I’m co-founder of. We’ve built a product that enables people to secure a healthy return on their investment by lending directly to mortgage borrowers.

The Problem

Onboarding prospective customers to a financial product is tricky.

For a mountain of security and regulatory reasons, you’re required to collect (and validate) a huge number of data points. Of course, for each additional data point that we must collect = additional risk that customers might give up on the sign-up process all together.

Fruitful Logo

Fri, 14 Aug 2015 15:28:12 +0000

Fruitful is the company I’m co-founder of. We’ve built a product that enables people to lend directly to mortgage borrowers.

The Problem

When I joined the company, it was incorporated as Crowd Mortgage Limited. Shortly after I joined, we made an application to trademark the name.

The Trademark Office came back to us with a rejection letter. There was a firm in our sector with a similar name (and much more resources — should they have needed to field a legal case against us).

outheard.tv

Sat, 22 Aug 2015 14:17:06 +0000

Right after graduating, my friend and I got together to build a product.

18 months of working evenings and weekends later, we shipped outheard.tv — a place where dance music lovers could share their gig videos, follow their favourite DJs and ID new tracks.

The Problem

So you’ve been to see your favourite DJ play and you record a bunch of videos — then what?

You could stick the videos on YouTube but they wouldn’t attract many views.
You could share them on Facebook, but the rest of your friends hate dance music.
You could post them on a forum, but then the viewing experience would be a bit shaky.
And, let’s say you recorded a tune you liked but didn’t know its name, how would you identify it? Shazam is no use for pre-release material.

We were scratching our own itch: We wanted a place where everyone who went to a gig could share their videos in one place. We wanted a corner of the web where music geeks could hang out and see what new tunes their favourite DJs were dropping.

Countrywide

Thu, 13 Aug 2015 19:22:50 +0000

Countrywide (PLC) is a leading supplier of products and services to the rural community. In 2013, Ford Fuel Oils acquired their oil business.

The Problem

Once Ford Fuel Oils had acquired Countrywide’s oil business, they needed a product marketing website that would enable customers to pay their bills, get instant quotes and learn more about the products and services that Countrywide offered.

Anchored to the above, we needed to pay special attention to the website’s performance. Sometimes you can run faster than the internet connections in rural UK.

Dwelltime

Thu, 13 Aug 2015 09:56:01 +0000

Dwelltime is a University of Manchester spin out company that helps students collaborate on group assignments and learn from an authenticated knowledge base. The knowledge base is made up of micro-articles and offers academics a unique forum to debate and bring their work to the wider attention of others.

The Problem

When I met with the team, they had clearly outlined their goals and intentions for the product. To take things forward, the team needed: