Tagged with: ‘sage’

Posts: 2

Shortcuts You Can’t Take

Last month Sage approached me asking if I could write an article on marketing for their small business community.

To narrow the context a bit, I concentrated on marketing websites. The outcome of which I'm really pleased with. The short post offers an insight into my past 5 years of researching, designing, building and iterating marketing websites for clients. What works / what doesn’t; all brought to life with three tiny case studies from a few of my longstanding clients.

Entitled “The Shortcuts you can’t take” the article points out how businesses can contribute, in volumes, to their bottom line by concentrating on adding value through content, design research and website investments.

Profit gives you freedom. Fingers crossed this short piece will help you along your way →


Bootstrapping vs. Barry

A few months ago I was asked by Sage to be one of their business experts. Thinking that sounded a bit like something from The Office, I asked what the role would involve.

The team explained that I'd be rolling my sleeves up and helping the business community by sharing my understanding of the web, design, marketing and business in general. I welcomed the opportunity.

Last week they published my first post:

“How Barry raised investment, risked everything and faced bankruptcy before turning his company into a multi-million pound operation…”

The ubiquity of these headlines makes us tempted to think that we need big investments to start our next project or company. It’s even more tempting to use this as an excuse not to start work on our exciting ideas.

Full article →